- Woolwich
- July 24, 2025
Creative and analytical marketing professional with degrees in Marketing and Web Design, specializing in digital marketing, branding, and website optimization. Experienced in developing and executing multi-channel marketing strategies, improving user experience, and driving business growth through SEO, content marketing, social media, and paid advertising. Passionate about leveraging data-driven insights and creative strategies to help businesses enhance their online presence and maximize engagement.
Education
The Bachelor of Science in Web Design—offered through the College of Technology and available both online and at the New Castle campus—teaches responsive, user-centered web development using industry-standard tools like Adobe InDesign, Photoshop, Illustrator, JavaScript, and motion graphics. The curriculum emphasizes concept development, interactive web design, and hands-on project-based learning, including an optional cooperative education experience for real‑world application.
Meanwhile, the Bachelor of Science in Marketing—from the College of Business and accredited by the International Accreditation Council for Business Education—provides a strategic foundation in marketing analytics, integrated communications, and digital marketing. Students can earn the Digital Marketing Certificate concurrently, exploring coursework in Internet Marketing, Social Media Marketing, Mobile Marketing, Design for Marketing, and Web & Social Media Analytics, along with opportunities to pursue Google Analytics certification as part of the program.
Experience
• Responsible for the Keap CRM that managed all marketing campaigns including analyzing the data and testing new campaigns.
• Developed digital marketing strategies integrating Google Business Profile, SEO, lead generation, email/content marketing, and paid ads to drive traffic.
• Designed and optimized landing pages, email templates, and social media graphics for marketing campaigns.
• Conducted market research to analyze competitors and identify business opportunities.
• Manipulated postcard and infographic designs using Adobe Illustrator.